Everything starts with the human being. Serena ("Serene" in Portuguese) is a healthtech startup that was born to rescue a more conscious, fluid and balanced vision of our soul, mind and body from the development of a digital product that aims to personalize the health journey, focusing on changing the lifestyle of its users and not just in the treatment of disease symptoms after they appear.

The naming project, brand positioning and the entire brand strategy developed are aligned with the propagation of a literally serene visual and verbal communication, with a visual system inspired by the nuances of a evening sky, in which photography integrates the being to the moment and to nature, where everything becomes oneself. The future of health is the lifestyle.